Lugha is now Qol
Qol (قول / קול)
Arabic: Qol (قول) means “to say” or “speech.”
Hebrew: Kol (קול) means “voice” or “sound.”
Learn Arabic, Hebrew (and any language) by actually using it, not by memorizing.
AI language learning app built around real usage, not rigid lessons.
Problem
Language apps are broken.
Too many rules, too many drills.
Rigid, “personalized” paths still feel robotic.
Doesn’t work for non-western languages.
Learners still can’t speak.
You didn’t learn your first language by studying. You learned by speaking. Fumbling. Getting corrected.
Solution
An AI tutor that adapts to you.
Understands who you are.
Teaches you the words you’ll actually use.
Gets you speaking on day one.
No fixed path.
Just conversation. Correction.
Confidence.
Why Now
AI speech + feedback is finally good enough (Whisper, GPT, etc.)
Demand for Arabic, Hebrew and other non-western languages is growing.
Current platforms don’t adapt to different syntax or cultures.
Shift from gamification → real-world use.
Product (MVP)
The learner opens the app and…
Sets a goal/persona (e.g. tourist, founder, student).
Learns 5–10 relevant words.
Instantly uses them in a simulated phone call, texting practice, or spoken dialogue.
Gets feedback.
Repeats, not with drills — with context.
Differentiation
Competitor
Duolingo
Speak
Us
Focus
Gamified lessons
AI conversation
Real use, real feedback
Limitation
Shallow speaking experience
Pre-scripted flows, less learner context
Learner-driven, AI-guided
An AI tutor should only do 3 things: understand you, teach you what you’ll use, and get you speaking on day one.